Oh, Urban Decay. There was a time when I thought your 24/7 pencils were cliched and overrated. I found substitutes, alternatives, and told myself that they were enough. I told myself that the extensive color range (even before the line was extended) didn’t justify the $19 price tag, which was, of course, the only reason to buy them.
Well, I’m here to tell you, I was wrong.
Behold: the pencil that changed my brain. This is the most beautiful, deep, navy blue pencil, and lately, I’ve been super obsessed with navy eye liner.

This color is insane. It’s rich, completely flat (no shimmer or sparkle), and utterly saturated. UGH. I LOVE IT SO MUCH.
The wear time is phenomenal. All day, all night, and it may be the only thing still put together when you do the Walk of Shame the next morning. (Hopefully, this isn’t a selling point for you.) (BUT HEY. No judgement here.)
I also appreciate that it doesn’t transfer onto my crease. My eyes are a little more recessed, and if an eye liner doesn’t work well, there will be a mirror line in my crease before I’m even finished with my hair.
Time for a swatch!
UGH. I CAN’T STAND IT. SO GOOD. Soft, creamy, amazing.
These are available at UrbanDecay.com, Ulta, and Sephora for $19.
So, have I sold you yet?
I hope you’re having a great week so far. I’m thankful for all the sunshine we’ve had lately.
-Laura






















